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A natural evolution for silk

Leading bedding companies to use enhanced silk fibers in their products. The recent release of natural SilkFX™ fibers as a Read More [+]

A natural evolution for silk

Leading bedding companies to use enhanced silk fibers in their products.

The recent release of natural SilkFX™ fibers as a standalone solution has presented bedding brand owners with the chance to respond better to the needs of their health-conscious customers.

With SilkFXInside™, it is now possible for these businesses to integrate the healthiest silk filling available on the market with their own products, providing better health benefits and affordable luxury in a complete package.

This move was a natural next step for the silk experts at Sense of Nature. Daniel Galle, one of the company’s founders, explains that “after the positive feedback we received on SilkFX™ in our own products, we realised there was a huge opportunity to spread our discovery further by making it available to other companies.”

Watch: What is SilkFX?

It is now possible for users to experience SilkFXInside™ within a whole range of products, from mattresses to duvets and pillows. This benefits both the end-users, who get higher value and a healthier sleep for their investment, as well as bedding professionals, who can adapt faster to their customers’ demands.

The announcement has been met positively by the industry. Interest is already being registered by some of the world’s top ten bedding companies, who see this as an opportunity to appeal directly to those who want a 100% natural and healthy bedroom.

SilkFXInside™ is now available for all mattress or bedding producers who want to boost their next product launch. To request SilkFXInside™ for your own products, simply send an email to grow@senature.com

Download as PDF Document
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Combining Nature with the Solution of Technology

Sense of Nature releases a new type of silk fiber for filled sleeping products. The company, which offers affordable luxury Read More [+]

Combining Nature with the Solution of Technology

Sense of Nature releases a new type of silk fiber for filled sleeping products.

The company, which offers affordable luxury with its NordicComfort® brand for healthy silk duvets and pillows, has launched SilkFX™ as a natural fiber solution that offers an improved option for natural duvet and pillow filling.

What are SilkFX™ fibers?

The next revolution in natural fiber technology! SilkFX™ results from many years of research into the potential of improving silk for sleeping products. These fibers come from nature’s own delicate processes, and are further enhanced to offer a wide range of additional health benefits for the sleeper. This attracts the interest of a growing number of people who want a natural sleep!

SilkFX™ fibers are changing the bedding business.

New Silk Technology

Natural sleeping products are growing in popularity. With SilkFX™ washable silk duvets, retailers can capitalise on this trend and compete with a unique product that offers:

  • Improved healthy properties such as reducing allergens and bacteria and keeping the sleeping body temperature more stable.
  • Convenience as the duvet or pillow is made washable with SilkFX® technology,
  • Good value for money with a high quality product representing a quality of life investment.

SilkFX™ fibers ensure that a sleep product assortment is kept innovative and interesting to attract new shoppers while selling more to an established customer base. In short, SilkFX™ filling creates a higher value for consumers and a possibility for retailers to differentiate their assortment with a premium product!

SilkFX™ fibers at the heart of the new NordicComfort® assortment

As part of its assortment for winter 2012 and beyond, Sense of Nature has also created a new product range of NordicComfort® products for its retail and distribution partners to offer their customers. The new NordicComfort® line is based on the unique SilkFX™ fibers and fully delivers on the promise of affordable luxury and a healthy sleep. From LittleDreams™ for babies and kids, to the beloved SuperiorSilk™, the new line delivers something for the entire family and fits all price ranges.

The assortment is also introducing the concept of SilkClick™, an easy way for anyone to find their own preferred temperature by joining together their summer and medium NordicComfort® duvets.

Download as PDF Document
http://www.senature.com/wp-content/uploads/2012/06/silk-duvets-online-shop.jpg SilkDuvets.eu online silk duvet shop

Changing sleep habits are a growing trend

Families turn to natural bedding to solve sleep discomfort For years, because of limited shopping options, consumers have been sleeping with Read More [+]

Changing sleep habits are a growing trend

Families turn to natural bedding to solve sleep discomfort

For years, because of limited shopping options, consumers have been sleeping with bedding that might not be good for their maximum comfort. When buying a duvet, for instance, the choice was between either feather or synthetic fillings. Recent shopping trends, however, indicate that these standard sleep behaviours are changing as alternative natural bedding is becoming more popular with consumers.

As more information and shopping options for natural bedding become more accessible online, silk duvets are fast emerging as a highly popular choice among thousands of families around the world. This shift in consumer behaviour is motivated by the fact that sleeping with a traditional feather duvet is too hot for the sleeping body. This means thousands of people are changing sleep habits and searching online for an alternative to improve their family’s sleep comfort.

Due to increasing requests from all over the world, NordicComfort®, Europe’s best-selling silk duvet brand, is answering by launching the new online shop SilkDuvets.eu so families can now easily find and try the real silk duvets, with all their health benefits.

As more people go online to educate themselves more on the importance of a cool and healthy sleep, SilkDuvets.eu gives them a great opportunity to try the sleeping with silk experience that has become so popular in Nordic countries. Originating from nature, the long thread Mulberry silk filling in all the products on sale at SilkDuvets.eu leaves new users impressed with the softness of a silk filled duvet, and satisfied when the health benefits that they might have read about but which really improve their sleep experience once tried first-hand.

With the exclusive SilkFX™ technology, the duvets and pillows available at SilkDuvets.eu are also great for a healthy sleep, being effective for temperature balancing but also naturally hypoallergenic, breathable and moisture absorbent – which is great news, especially for parents looking for kids bedding.

The new and improved online store at SilkDuvets.eu guarantees great products and places excellent customer service as a priority. With free shipping currently offered to 15 European countries, and low-cost fast delivery on many more, as well as a range of limited-time offers, the store is worth checking as the central place to find and buy new natural silk bedding.

Visit the online shop today and benefit from the limited time special offers!

SilkDuvets.eu - Buy silk duvets online
Download as PDF Document
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How We Launched SilkDreams™ in 3 Countries

Summer Duvet with SilkFX™  Technology Exclusively Made For Leading European Bedding Retailer now in Denmark, Sweden and Norway Recently, we saw the successful Read More [+]

How We Launched SilkDreams™ in 3 Countries

Summer Duvet with SilkFX™  Technology Exclusively Made For Leading European Bedding Retailer now in Denmark, Sweden and Norway

Recently, we saw the successful retail launch of the latest innovative sleep product designed and developed by Sense of Nature. The product launch is attracting strong interest from consumers as well as retailers, as we now move into the peak summer season.

SilkDreams SilkFX Duvet

Partnership with Leading European Bedding Retailer

For this specific retailer we worked to understand their needs and based on obtained information created an offer that helped them build on their established “silk” success from previous years (also with Sense of Nature as partner).

The new duvet was created to address two specific consumer demands as below:

  • Affordable luxury – the wish to get high quality materials to value shelf prices,
  • To sleep better – the demand for powerful fibre properties to positively impact the user’s sleep.

The SilkDreams™  summer duvet was created to achieve both points while still being within an attractive price range and a having strong consumer satisfaction level after initial purchase.

Responding to Increasing Consumer Demand

What Shoppers Want

How was SilkDreams™ designed to achieve these goals for our partner?

Mainly, we wanted a vehicle that would give the most complete satisfaction for the consumer – for our partner’s long-term repeat business.

The SilkDreams™ duvet is a direct response developed to assist our retail partner in answering increasing consumer demand, where shoppers consistently choose natural silk filing in their new duvets. As a secondary business objective the product also attracts new shoppers because of its unique abilities and health benefits.

How did we achieve the business objectives?

By using our proven washable SilkFX™ fibre technology. The fibres have been developed by Sense of Nature and are unique to the world market as one of the best natural fibres for use in filled sleeping products.

In addition to proven retail successes, the fibres are documented to outperform down/feather/man-made and normal silk when measured for properties such as Anti-bacterial, Temperature regulating, Moisture management, Heat retention and Insulation levels.

The result for retailers and consumers

  • SilkFX™ filling technology is the differentiating factor acting as a powerful attractor for shoppers to visit the retailers stores,
  • The technology help the retailer upsell and improve turnover with less sold units,
  • The consumers get the properties promised, resulting in high satisfaction levels and referral orders from friends and family, for the retailer’s sustainable category performance.

Conclusion: A Healthy Sleep Through Nature, Research and Technology 

We have created a product that is now helping JYSK boost their business in the silk sleep category while at the same time supporting a healthy sleep environment for thousands of consumers in three different countries.

If you want to learn how Sense of Nature and our SilkFX™ fibres can help you achieve next season’s business objectives please visit our retail partners page to learn more!

Download as PDF Document
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Maltese start-up sees fast global business development

Three industry leaders hired to respond to increasing global demand Sense of Nature announced today that due to growing demand Read More [+]

Maltese start-up sees fast global business development

Three industry leaders hired to respond to increasing global demand

Sense of Nature expands Sales Team

Sense of Nature announced today that due to growing demand for its products, it has made three significant hires who will handle the company’s global sales channels. The company has now expanded its international business development team with two International Business Developers and a Global Sales Director to answer the needs of different markets.

The company is now joined by sales and distribution expert Indir Bijedic as the new Global Sales Director, who joins the team after finding “strong synergy between my vision of my career development and   the fantastic and innovative Sense of Nature business model.” With his years of industry experience he will be responsible for aligning the company’s core offerings in the silk bedding category with the needs of its large international business partners.

These efforts will also be complemented by the latest two International Business Development professionals to join the company, Julian Goffin and Anthony Della-Giacoma, both of whom are vastly experienced in working with major accounts and building fast-growth channels. Both agree that this is the perfect time to join Sense of Nature, who is “a market leader …that will shake the industry” due to “a fantastic product and a fantastic team backing it up.”

With consumer demand for alternative sleep products solutions increasing, Sense of Nature is experiencing rapid growth to answer those requests on behalf of its retail, hospitality and distribution clients.

“As the company increasingly handles clients in multiple continents it required a specialised team dedicated to serving the needs of the different verticals and answer to each market’s specific demands,“ explains Daniel Galle, co-founder and CEO of Sense of Nature.

It’s an exciting time for the company’s team as further recruitment drives for senior business development professionals will continue in the coming months. Sense of Nature welcomes both local and foreign experienced business development professionals to introduce themselves as the team’s next high-potential addition!

Download as PDF Document
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Thanks for a great Heimtextil 2012 !

Thank you for visiting us After a very hectic and exciting week spent in Frankfurt, we’re back in Malta and Read More [+]

Thanks for a great Heimtextil 2012 !

Thank you for visiting us

Busy booth for NordicComfort at Heimtextil 2012

After a very hectic and exciting week spent in Frankfurt, we’re back in Malta and can take a look back at what happened. Although a bit exhausted (who isn’t?) we are very happy to report that our presence at the fair had a very positive reaction and we count it as a great success. All the team members are humbled, satisfied and very happy all at once with this result. Our product and offerings received a lot of positive feedback and this is an energy booster for us to continue innovating and doing what we love even better during 2012!

We achieved a lot during the fair thanks to the support of all our colleagues, clients, partners and organisers. The entire team wishes to thank everyone who managed to make enough time to visit us at our booth, get to know us, and try our products and learn about our services.  It was amazing to get to know the variety of people operating in this industry and to realise how much potential there is for real innovation to kickstart a new era. Over the course of more than 100 hours we met a great variety of people from over 50 countries at the Sense of Nature fair booth, ranging from professionals in the wholesale distribution business to brand owners, retailers, designers and market intelligence people. We learned so much during this Heimtextil and hopefully got to impart some of our own expertise back.

Looking forward….

We are looking forward to getting back in touch with everyone we met to discuss ways forward for both our business. 2012 is the year Sense of Nature starts working with companies from all over the world in an effort to bring the benefits of superior sleep afforded by our products to millions of consumers worldwide.

During Heimtextil, we offered special attractive terms to our visitors to ensure more profits and flexibility in our offering. However, if you weren’t able to attend Heimtextil 2012 or didn’t manage to speak to us at the booth (we were a bit overwhelmed at times) we still have a few of these bonus slots left for distribution and retail partners to take advantage of at least until the end of January 2012.  We want to make sure that as many organisations as possible benefit from joining the movement.

What’s next?

If you haven’t talked to us yet, you can watch the video at our Partners page  to learn more and easily leave your details so we can get in touch with you.  We also remind you that our special competition for fair attendees is still going on until Friday 19th January, so get on board quick for the chance to win one of our silk duvets and get to try it for yourself.

NordicComfort thanks partners at Heimxtextil 2012

Were you at Heimtextil 2012? What did you think of this year’s show?  We want to get to know you! As always, we’re online all around the social web, so feel free to drop us a tweet, leave us your comments on Facebook, or comment on this post!

Download as PDF Document
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NordicComfort® presented at Heimtextil 2012

Heimtextil 2012 is the largest international trade fair with a focus on home textiles happening right now in Frankfurt. The motto Read More [+]

NordicComfort® presented at Heimtextil 2012

Heimtextil 2012 is the largest international trade fair with a focus on home textiles happening right now in Frankfurt. The motto of this year’s fair will be ‘ideas crossing’, reflecting a wide range of creative product ideas and new approaches that will be presented.

Here at Sense of Nature, we decided that as first time exhibitors we would not only have a solid present at the fair with a unique booth (Hall 8, Booth A52 ) but also provide a remarkable experience to our visitors. Here’s some of what we’re offering to all our visitors:

  • A chance to rejuvenate and experience the feeling of real NordicComfort® through the SilkChair.
  • Retailers and distributors can sign up for special offers only available at Heimtextil 2012
  • A daily prize draw where we’re giving out five Microsilk duvets as a prize to the winners!

Why sleep can wake a business up

Every successful retail or distribution business has a certain key ingredient that drives the bulk of profits, whether it’s a winning product line or effective branding channels. What is always essential however, is a solid link with a strong business partner with whom to achieve growth.

Sense of Nature, as a venture that is strongly supported financially by a Danish entrepreneur billionaire, boasts a solid background in research and innovation that makes it ideal as a stable partner. With the aim of improving lives through better sleep, Sense of Nature is improving industry practices by conducting continuous research on silk fibres in collaboration with prestigious institutions, such as the University of Bedfordshire’s Institute for Health Research.

Sense of Nature starts working with new business partners


Presenting NordicComfort®, its brand of unique silk sleeping products, Sense of Nature is currently meeting ambitious retail and distribution businesses at Heimtextile 2012  and explaining how to leverage the fastest-growing segment within the sleeping products market. As more and more customers look to buy unique, natural sleeping products that eschew traditional down/feathers or man-made fibres, the unique edge of the NordicComfort® brand directly targets shoppers looking for sleep products that combine quality with health properties.. Partners who join Sense of Nature at Heimtextile 2012 will form an important part of its mission to bring the better sleep solution to consumers while benefiting from offering them something unique which contributes to sustainable, long-term growth.

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