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4 Ways a Home Textile Company Can Achieve Customer Loyalty

Written by in Marketing on

Most companies focus on attracting their initial customers – and forget to motivate them to return. Building strong customer relationships and nurturing loyalty is critical for a fast growing home textile company.

Here are four ideas how to do it:


1. Know Your Ideal Customer

Consumer loyalty

You can start by reviewing your current customers to see which demographic is showing the fastest growth. Businesses that run marketing to women have often done this exercise and decided this makes sense for them. By understanding your core customers, you will be able to focus your branding efforts and be more effective.

Do you already have an ideal customer in mind? Then start designing your products and in a way that appeals directly to them! This, in turn, will make the customers feel welcomed and loved, motivating them to return to you.

2. Be Green and Ethical

Eco friendly textiles

Adapting to this growing movement in an original, clever way is not just good for the environment – it’s good for business development too. For this reason, developing green and ethically sourcing products will certainly attract a substantial amount of new and returning customers.  You can do this by being open and transparent about your

By doing this, home textile companies will align themselves with the ideals of their audience, who will then be “pre-sold” to become loyal customers.

3. Launch a Themed Collection


Launch a themed collection

People love anything that comes as a collection or series. By taking a theme – for example, the marine world, and developing a range of products related to it, you ensure that initial buyers will come back when you release the next in the series or collection. This works because people are very curious and will follow developments of something they like.

4. Offer Home Textile Diversity

Home textile diversity

While being consistent is important, make sure your home textiles company doesn’t become boring so that even the most loyal of customers lose interest. For instance, we do this by offering product diversity- a range of products that fit different needs and seasons of the year.

A home textile company that combines some of the ideas above will be well on its way to developing a loyal customer base within a few months. The results that come from pulling this off successfully can be impressive and scale fast and exponentially.

Are you a home textile company?  Let us know what other ideas you have to build customer loyalty down in the comments!

One Response to “4 Ways a Home Textile Company Can Achieve Customer Loyalty”

  1. [...] labels are a great way for independent retailers to compete against national chains and increase shopper loyalty.  According to this special report published in December 2011 by SymphonyIRI Group, [...]

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