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Silk Duvet: The Ultimate Seller Guide

Written by in Marketing on

Do you sell a silk duvet range or are planning to start selling one soon? Read this essential guide to learn all about this great bedding product and start selling profitably right away!

What is a silk duvet?

Whether you call it a silk duvet or comforter, these words refer to a silk filled piece of bedding that your customers use to cover themselves while sleeping.

How a silk duvet works

History of the silk duvet

A bit of historical knowledge will help you answer even the most difficult of questions:

  • The word duvet originated in France
  • Duvets originated in rural Europe
  • The first duvets were made in down feathers of the eider duck

The silk duvet today

Nowadays duvets are no longer made only from down feather but you can find them filled with man made and silk fibers too. Silk duvets are becoming more and more popular thanks to the great health benefits that they deliver to whoever sleeps with one.

Usually a silk duvet is produced in China and then exported all over the world.

Filling of a silk duvet

There are different types of silk and various blended fabrics with which you can fill a duvet.

Mulberry silk

Only a duvet filled with long fibers of mulberry silk can deliver all the great natural qualities of silk. Mulberry silk is produced by domesticated worms which feed on Mulberry leaves only. This silk fiber gets unreel and after a procedure transformed in the silk fiber that the duvets are filled with.

Wild silk

All the other type of silk can be called wild and are not as good to produce high quality silk bedding products.

Long vs short silk fibers

The other big difference is made by the length of the fibers inside the duvet. Short fibers are the silk production waste and don’t deliver any health or thermal benefit. Opt always for long silk fibers or your duvet won’t benefits from any silk properties.

Filling of a silk duvet

Duvet cover

Silk, cotton or man made fabrics are the options. Silk of course is the most luxurious ones, although not everybody enjoys its texture directly on the skin. Most people prefer the cotton texture which is still of very good quality. The lower end is, of course, a man made fiber.

Duvet cover fabrics

Choosing the heat / season

 

Generally silk duvets are divided in three different heat groups. These are identified by the filling weight, which is measured in grams per square meter. The higher the amount of filling, the warmer is the duvet.

If the season is not indicated on the packaging you can refer to this table to advise your customers on making the right choice:

  • Summer duvet: 150 g/sqm to 250 g/sqm
  • All year duvet: 250 g/sqm to 325 g/sqm
  • Winter duvet: 325 g/sqm to 400 g/sqm

Sizes of a silk duvet

The sizes vary from country to country, especially in Europe almost every single country has a different standard size. You can use this article as reference.

How to sell a silk duvet

Understand for which season the duvet is needed

  • Summer
  • All Year
  • Winter

If they are buying a silk duvet to treat allergies, asthma or other particular needs:

  • Go for a 100% silk filled duvet with silk cover as it will give the best benefits
  • Try to cross sell a pillow as this is where they will rest their head and where they breath

If they have no particular needs ask about their budget

  • If they have no problem for the budget you can sell a 100% silk filling with cotton cover
  • If they have an eye on the budget propose a blended fabric filling with cotton cover

Ask the right questions

To master the skill of effectively selling the silk duvet as a sleep solution, you need to ask the right questions to your customers. Make sure you understand what they’re looking for before you make your pitch!
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